Terms of Service

Last Updated: 18 July 2026

1. Introduction and Acceptance

These Terms of Service (the “Terms”) govern your access to and use of https://visibilitymasters.com (the “Website”) and the digital marketing and related services offered by Visibility Masters (“Visibility Masters,” “we,” “us,” or “our”).

By accessing or using the Website, submitting an enquiry, requesting a proposal, or engaging us for services, you acknowledge that you have read and agree to these Terms. If you do not agree, please do not use the Website or our services.

Additional terms may appear in a proposal, quotation, statement of work, service agreement, invoice, email confirmation, or other written document accepted by both parties (collectively, a “Service Agreement”). If a Service Agreement conflicts with these Terms, the Service Agreement will control for that particular engagement to the extent of the conflict.

2. Eligibility and Authority

You must be at least 18 years old and legally competent to use our services. If you use the Website or engage us on behalf of a business, organisation, or another person, you confirm that you have authority to accept these Terms and provide instructions on their behalf.

3. Our Services

Visibility Masters may offer services including:

• Search Engine Optimization (SEO);
• Pay-Per-Click Advertising (PPC);
• Social Media Optimization (SMO);
• Web Design;
• Web Development;
• Content Marketing;
• Email Marketing;
• Answer Engine Optimization (AEO);
• Generative Engine Optimization (GEO); and
• Related consulting, strategy, analytics, reporting, and campaign support.

Website descriptions are general information and do not create an obligation to provide any particular deliverable, result, feature, or service. The specific scope, fees, deliverables, schedule, assumptions, and responsibilities for a project will be described in the applicable Service Agreement.

We may accept or decline an enquiry at our discretion, subject to applicable law.

4. Enquiries and Service Engagements

The Website does not provide an online checkout or allow services to be purchased automatically. Prospective clients must contact us first so that we can understand their requirements.

A service engagement begins only after:

• the scope, fees, and other material terms have been confirmed in writing;
• the relevant proposal or Service Agreement has been accepted;
• any required onboarding information or access has been provided; and
• any agreed advance or initial payment has been received.

Written acceptance may occur through a signed document, email confirmation, electronic acceptance, payment against an accepted proposal or invoice, or another method agreed by the parties.

5. Client Responsibilities

When using our services, the client agrees to:

• provide accurate, complete, and timely information, instructions, approvals, materials, and feedback;
• designate an authorised point of contact where reasonably required;
• provide and maintain necessary access permissions for websites, hosting, analytics, advertising, search, social media, email, or other relevant platforms;
• ensure that all supplied content, trademarks, images, customer data, mailing lists, claims, products, services, and instructions are lawful and may legally be used for the project;
• obtain all notices, permissions, licences, and consents required for personal information or third-party materials provided to us;
• review deliverables and notify us promptly of errors, requested changes, or approval decisions;
• maintain appropriate backups of important websites, accounts, content, and business data; and
• comply with applicable laws and the rules of relevant third-party platforms.

We are not responsible for delays, errors, additional costs, rejected advertisements, lost opportunities, or reduced performance caused by incomplete or inaccurate information, delayed approvals, unavailable access, client-side changes, or unlawful client instructions.

6. Fees, Invoicing, and Payment

6.1 Service Fees

Fees are determined according to the agreed scope and will be stated in the relevant proposal, quotation, Service Agreement, or invoice. Unless expressly stated otherwise, quoted fees do not include applicable taxes, advertising spend, domain registration, hosting, paid software, premium plugins, stock assets, platform charges, or other third-party expenses.

6.2 Payment Methods

We do not accept or process payments through the Website. Payments are completed separately after consultation through a mutually agreed method, which may include:

• bank transfer;
• UPI;
• an external payment link; or
• another approved payment method.

External banks, UPI applications, and payment providers operate under their own terms. The client is responsible for any transfer fees, foreign exchange charges, or payment-provider charges unless agreed otherwise in writing.

6.3 Due Dates and Late Payment

Invoices must be paid by the due date stated on the invoice or in the Service Agreement. If payment is overdue, we may pause work, withhold unpublished or undelivered work, restrict support, suspend access to deliverables under our control, or revise the project schedule after giving reasonable notice.

The client remains responsible for fees earned, approved third-party commitments, and reasonable recovery costs permitted by applicable law. Resuming a paused project may require payment of all overdue amounts and confirmation of a revised schedule.

6.4 Advertising and Third-Party Costs

Advertising budgets and other third-party costs are separate from our professional fees unless expressly included in writing. Clients should generally pay advertising platforms and third-party providers directly. If we agree to arrange a third-party purchase on a client’s behalf, advance funding may be required and the applicable third-party terms will apply.

7. Refund and Cancellation Policy

7.1 Refund Policy

All payments made to Visibility Masters are non-refundable unless a refund is explicitly agreed by Visibility Masters in writing or is required by applicable law.

This policy applies to advance payments, deposits, retainers, setup or onboarding fees, strategy and research fees, project fees, recurring service fees, and other amounts paid for reserved time, resources, or services.

No refund will ordinarily be provided for:

• work already performed or resources already allocated;
• strategy, research, audits, planning, setup, onboarding, or consultation work;
• completed, approved, published, delivered, or partially completed deliverables;
• the current prepaid retainer or service period;
• delays or performance issues caused by the client or a third-party platform;
• changes in search engine, advertising, social media, email, AI, or other platform policies or algorithms;
• failure to achieve an expected ranking, traffic level, lead volume, revenue target, conversion rate, or return on advertising spend; or
• non-recoverable payments or commitments made to third parties.

7.2 Client Cancellation

A client may request cancellation by sending a clear written notice to info@visibilitymasters.com. Cancellation will be handled according to any notice period, minimum term, milestone, or cancellation provision in the applicable Service Agreement.

Unless otherwise agreed in writing:

• the client remains responsible for all services performed and costs committed up to the effective cancellation date;
• amounts already paid remain non-refundable;
• the current prepaid service or retainer period is not refunded on a partial or pro-rata basis;
• unpaid invoices and approved third-party charges become immediately due; and
• final files, access, transfers, or handover assistance may be withheld until outstanding amounts are paid, to the extent permitted by law.

A cancellation request does not reverse third-party advertising spend, platform fees, domain or hosting charges, licence fees, or other non-recoverable expenses.

7.3 Cancellation or Suspension by Visibility Masters

We may suspend or terminate services if the client:

• fails to pay an amount when due;
• materially breaches these Terms or a Service Agreement;
• provides unlawful, misleading, harmful, or infringing instructions or materials;
• misuses our work, systems, staff, or services;
• fails to provide required information, access, feedback, or approvals for an extended period; or
• creates a material legal, security, reputational, or operational risk.

Payments remain non-refundable where services are suspended or terminated because of the client’s breach, non-payment, delay, unlawful conduct, or failure to cooperate.

If we discontinue an engagement for reasons unrelated to a client breach, any credit or refund for demonstrably unperformed prepaid work will apply only if confirmed by us in writing or required by applicable law, after deducting completed work and non-recoverable commitments.

8. Project Timelines, Approvals, and Changes

8.1 Timelines

Project dates and performance schedules are estimates unless expressly guaranteed in a Service Agreement. Timelines may change because of revisions, technical issues, third-party dependencies, platform reviews, client delays, scope changes, force majeure events, or circumstances outside our reasonable control.

8.2 Feedback and Approvals

The client must provide feedback and approvals within the time reasonably requested. A delayed response may pause the project, extend delivery dates, affect campaign performance, or require rescheduling based on resource availability.

Approval given by an authorised client contact will be treated as client approval. Once work has been approved, published, submitted, or implemented, later changes may be treated as additional work.

8.3 Revisions and Scope Changes

Only revisions expressly included in the Service Agreement are included in the agreed fee. Requests outside the approved scope, additional revision rounds, new features, major strategy changes, or rework caused by changed instructions may require a revised quotation, additional fees, and an updated schedule.

8.4 Inactive Projects

If a project becomes inactive because the client does not provide required information, feedback, access, or approval, we may place the project on hold. Restarting the project will depend on resource availability and may require payment of outstanding invoices, a revised timeline, or a reasonable reactivation fee if agreed in writing.

9. Third-Party Platforms and Services

Our services may depend on third-party platforms, including search engines, advertising networks, social media services, hosting companies, domain registrars, content management systems, analytics providers, email platforms, AI systems, plugins, software tools, and payment providers.

Visibility Masters does not own or control these third parties and is not responsible for:

• platform outages, errors, security incidents, or data loss;
• account restrictions, suspensions, advertisement rejections, or policy enforcement;
• algorithm, pricing, feature, API, or policy changes;
• third-party processing times, support decisions, or service quality; or
• changes that affect rankings, reach, traffic, deliverability, campaign performance, or Website functionality.

The client must comply with all applicable third-party terms. We may adjust or discontinue an affected tactic if a platform changes its rules, functionality, access, or technical requirements.

10. Intellectual Property

10.1 Client Materials

The client retains ownership of materials it provides to us. The client grants Visibility Masters a limited licence to access, copy, modify, publish, transmit, or otherwise use those materials only as reasonably necessary to provide the agreed services.

The client represents that it owns or has sufficient rights to all supplied materials and that our authorised use of them will not violate any law or third-party rights.

10.2 Visibility Masters Materials

Visibility Masters retains ownership of its pre-existing and general-purpose materials, including processes, methods, know-how, templates, frameworks, tools, code libraries, reporting formats, research methods, internal documents, concepts, and reusable components.

10.3 Final Deliverables

Ownership or licensing of final deliverables will be governed by the Service Agreement. Unless stated otherwise, after full payment of all amounts due, the client will own bespoke final deliverables created specifically for the client, excluding:

• Visibility Masters’ pre-existing materials and reusable components;
• working files, drafts, unused concepts, and internal documents;
• third-party materials, stock assets, fonts, plugins, software, and open-source components; and
• general skills, ideas, know-how, techniques, and experience developed or used during the engagement.

Any retained Visibility Masters material incorporated into a fully paid final deliverable is licensed to the client only to the extent reasonably necessary to use that deliverable for its intended business purpose.

10.4 Third-Party Licences

Third-party materials remain subject to their applicable licence terms. The client is responsible for ongoing licence, renewal, hosting, subscription, or usage fees unless agreed otherwise in writing.

10.5 Portfolio Use

We will not publicly identify a confidential engagement or display client work in our portfolio without the client’s permission, unless the work has already been lawfully made public and such use is permitted by the applicable Service Agreement and law.

11. Confidentiality

Each party agrees to use reasonable care to protect non-public business, technical, financial, strategic, account, and customer information received from the other party and to use it only for the relevant engagement.

Confidentiality obligations do not apply to information that:

• is or becomes public without breach of an obligation;
• was lawfully known without a duty of confidentiality;
• is received lawfully from another source without restriction;
• is independently developed without using the other party’s confidential information; or
• must be disclosed by law or valid legal process.

Where legally permitted, the receiving party will provide reasonable notice before a required disclosure.

12. Privacy and Data Protection

Our handling of personal information collected through the Website or our direct business relationship is described in our Privacy Policy.

Where a client provides personal information for campaign or service delivery, the client is responsible for having an appropriate lawful basis, providing required notices, honouring individual rights, and giving lawful instructions. We will process such information only as reasonably necessary to provide the agreed services, subject to the Service Agreement and applicable law.

13. Acceptable Use

You must not use the Website, our services, or our deliverables to:

• violate any applicable law, regulation, court order, or third-party right;
• publish false, deceptive, defamatory, discriminatory, abusive, or unlawful material;
• distribute malware, spam, phishing messages, or unauthorised communications;
• interfere with Website security, availability, systems, or other users;
• obtain unauthorised access to accounts, systems, networks, or information;
• manipulate advertising, search, review, or social platforms in violation of their rules;
• infringe intellectual property, privacy, publicity, confidentiality, or other rights; or
• promote products, services, claims, or activities that are illegal or that we reasonably consider harmful or unethical.

We may refuse instructions or suspend work that we reasonably believe would violate this section.

14. Account Access and Security

The client is responsible for maintaining secure account ownership, recovery details, authentication methods, and authorised-user access. Where possible, the client should provide role-based or delegated access instead of sharing primary passwords.

The client must notify us promptly if an account credential or access permission connected with our work may have been compromised. We are not responsible for unauthorised access caused by the client’s failure to secure accounts, devices, credentials, users, or recovery methods.

15. Website Availability and Changes

We may update, modify, suspend, or discontinue any part of the Website or its content at any time. We do not guarantee that the Website will always be available, uninterrupted, current, secure, or free from errors.

We may restrict access temporarily for maintenance, security, operational, or legal reasons.

16. Digital Marketing Results

Digital marketing performance is affected by numerous factors outside our control, including competition, market demand, client offers, website quality, budgets, audience behaviour, platform policies, algorithms, historical account data, technical limitations, and client responsiveness.

Unless a specific commitment is expressly included in a Service Agreement, Visibility Masters does not guarantee:

• specific search engine rankings or answer-engine citations;
• inclusion or visibility in AI-generated or generative search responses;
• traffic, impressions, followers, engagement, or email deliverability;
• advertisement approval or uninterrupted account access;
• a particular number or quality of leads, enquiries, or sales;
• a specific conversion rate, cost per acquisition, revenue level, or return on investment; or
• permanent or uninterrupted results after services end.

Forecasts, estimates, targets, case studies, and previous results are provided for planning or illustration and are not promises of future performance.

17. Disclaimer

17.1 Website Information

The Website and its content are provided for general informational purposes. Content may not be complete, current, or suitable for every business. Nothing on the Website constitutes legal, tax, accounting, financial, investment, or other regulated professional advice.

17.2 Services and Deliverables

Our services and deliverables are provided using reasonable professional care and skill based on the agreed scope and information available at the time. However, to the maximum extent permitted by law, the Website and any general information, recommendations, forecasts, tools, or materials are provided on an “as available” basis without warranties not expressly stated in a Service Agreement.

We disclaim implied warranties of merchantability, fitness for a particular purpose, non-infringement, uninterrupted availability, and error-free operation to the extent such warranties may lawfully be excluded.

17.3 Client Decisions

The client remains responsible for business decisions, budgets, offers, claims, legal compliance, publication approvals, and the use of our recommendations or deliverables. The client should obtain appropriate professional advice for legal, financial, tax, medical, regulatory, or other specialist matters.

17.4 Third-Party Content and Links

Links to or integrations with third-party websites and services are provided for convenience or project functionality. We do not endorse or control third-party content and are not responsible for its availability, accuracy, privacy, security, or practices.

18. Limitation of Liability

Nothing in these Terms excludes or limits liability that cannot legally be excluded or limited.

To the maximum extent permitted by applicable law, Visibility Masters and its personnel will not be liable for indirect, incidental, special, exemplary, punitive, or consequential loss, or for loss of profits, revenue, business opportunities, anticipated savings, goodwill, data, rankings, traffic, leads, or platform access arising from or connected with the Website or services.

To the maximum extent permitted by law, our total aggregate liability arising from a particular service engagement will not exceed the professional fees actually paid to Visibility Masters for the specific service giving rise to the claim during the six months immediately preceding the event that created the claim.

These limitations apply regardless of the legal theory of liability and even if a party was advised that a loss might occur. They do not reduce any mandatory rights available under applicable consumer law.

19. Indemnification

To the extent permitted by law, the client agrees to defend, indemnify, and hold harmless Visibility Masters and its personnel from third-party claims, losses, penalties, liabilities, and reasonable costs arising to the extent caused by:

• materials, data, claims, products, services, or instructions supplied or approved by the client;
• the client’s violation of law, platform rules, or third-party rights;
• the client’s breach of these Terms or a Service Agreement; or
• unauthorised or unlawful use of our Website, services, or deliverables.

We will provide reasonable notice of a covered third-party claim and reasonable cooperation in its defence, subject to the client paying the associated costs. The client may not settle a claim in a manner that admits fault by or imposes an obligation on Visibility Masters without our prior written consent.

20. Termination and Effect of Termination

Either party may terminate an engagement as allowed by the applicable Service Agreement and the Refund and Cancellation Policy above. We may terminate immediately where reasonably necessary because of unlawful conduct, serious misuse, security risk, non-payment, or a material breach that cannot be remedied.

Upon termination:

• the client must pay all outstanding fees and committed costs;
• each party must stop using the other party’s confidential information except as required for legal, archival, or compliance purposes;
• client access to tools or systems controlled by us may end;
• handover or migration work outside the agreed scope may be charged separately; and
• clauses intended by their nature to survive will remain effective, including payment, confidentiality, intellectual property, disclaimers, liability limitations, indemnification, and dispute provisions.

21. Force Majeure

Neither party will be liable for delay or failure caused by events beyond its reasonable control, including natural disasters, severe weather, fire, epidemic, war, civil disturbance, government action, labour disputes, internet or power failures, cyberattacks, platform outages, supplier failures, or widespread technical disruption.

The affected party will take reasonable steps to reduce the impact and resume performance when reasonably possible. Payment obligations for work already completed or third-party commitments already made are not excused.

22. Electronic Communications

You agree that proposals, approvals, notices, invoices, and other communications may be exchanged electronically. Electronic communications and acceptances may be used as evidence of the parties’ instructions and agreement, subject to applicable law.

You are responsible for keeping your contact information current and for monitoring the email address or communication channel used for the engagement.

23. Governing Law and Jurisdiction

These Terms and any dispute arising from the Website or our services are governed by the laws of India, without regard to conflict-of-law principles.

The parties should first attempt in good faith to resolve a dispute through written communication and reasonable discussion. If the dispute is not resolved, the courts having jurisdiction in Ghaziabad, Uttar Pradesh, India will have exclusive jurisdiction, subject to any mandatory rights or jurisdiction available under applicable consumer law.

24. Changes to These Terms

We may revise these Terms to reflect changes in our Website, services, business practices, technology, or legal obligations. Updated Terms will be posted on this page with a revised “Last Updated” date.

Changes will apply prospectively from the stated update date. Material changes to an existing service engagement will not override an accepted Service Agreement unless agreed by the parties or required by law.

25. General Provisions

25.1 Entire Agreement

These Terms, the Privacy Policy, and the applicable Service Agreement constitute the entire agreement concerning the relevant subject matter and replace prior discussions or representations about that subject matter.

25.2 Severability

If a provision is found invalid or unenforceable, it will be limited or removed only to the minimum extent necessary, and the remaining provisions will continue in effect.

25.3 No Waiver

A failure or delay in enforcing a right does not waive that right. A waiver is effective only when clearly made in writing by the party granting it.

25.4 Assignment

You may not assign a service engagement or your rights under it without our prior written consent. We may assign our rights or obligations as part of a business reorganisation, merger, acquisition, or transfer, provided this does not unlawfully reduce your rights.

25.5 Independent Service Provider

Visibility Masters provides services as an independent service provider. Nothing in these Terms creates an employment, partnership, joint venture, franchise, fiduciary, or agency relationship between the parties.

26. Contact Information

For questions about these Terms, service cancellations, or billing matters, contact:

Visibility Masters
Ghaziabad, Uttar Pradesh – 201001, India
Email: info@visibilitymasters.com
Website: https://visibilitymasters.com