Privacy Policy

Last Updated: 18 July 2026

1. Introduction

Visibility Masters (“Visibility Masters,” “we,” “us,” or “our”) respects your privacy and is committed to handling personal information responsibly and transparently. This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit https://visibilitymasters.com (the “Website”), contact us, request a consultation or proposal, or engage us for digital marketing and related services.

Visibility Masters is located in Ghaziabad, Uttar Pradesh – 201001, India. For personal information collected directly through the Website or our business communications, Visibility Masters is generally the entity responsible for deciding how and why that information is processed, subject to applicable law.

By using the Website or voluntarily providing personal information to us, you acknowledge the practices described in this Privacy Policy. Where consent is required by law, we will request it separately and you may withdraw it as described below.

2. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through:

  • the Website;
  • contact, enquiry, consultation, and proposal forms;
  • email, telephone, video calls, messaging platforms, and other communication channels;
  • client onboarding and service delivery; and
  • our lawful marketing, analytics, and business development activities.

This Privacy Policy does not govern third-party websites, platforms, applications, or payment services that have their own privacy notices.

3. Personal Information We Collect

The personal information we collect depends on how you interact with us and the services you request.

3.1 Information You Provide Directly

You may provide us with:

  • Contact information: name, business name, job title, email address, telephone number, and location;
  • Enquiry and project information: service requirements, marketing objectives, budgets, preferred timelines, website details, and information included in messages, forms, briefs, or consultation notes;
  • Client and account information: business details, authorised contact information, contracts, approvals, campaign assets, content, and access permissions needed to deliver agreed services;
  • Communication records: emails, call notes, feedback, support requests, and other correspondence; and
  • Billing and transaction information: billing details, invoices, payment status, transaction references, and related accounting records.

Please do not provide sensitive personal information or confidential credentials unless they are reasonably necessary for an agreed service and we have asked you to provide them through an appropriate channel.

3.2 Information Collected Automatically

When you visit the Website, we or authorised service providers may automatically collect limited technical and usage information, such as:

  • Internet Protocol (IP) address;
  • browser type and version;
  • device type, operating system, and general device information;
  • referring website or source;
  • pages viewed, links clicked, and time spent on the Website;
  • date, time, and approximate geographic location derived from IP address; and
  • cookie identifiers and similar technical data.

This information helps us operate the Website, maintain security, understand usage, and improve performance and user experience.

3.3 Information From Third Parties

We may receive information from sources such as referral partners, analytics providers, advertising platforms, social media platforms, business directories, publicly available sources, and clients who authorise us to access particular accounts or data. We use such information only for lawful and relevant business purposes.

4. How We Use Personal Information

We may use personal information to:

  • respond to enquiries and arrange consultations;
  • understand your requirements and prepare proposals, estimates, strategies, or service recommendations;
  • onboard clients and provide agreed services, including SEO, PPC, SMO, web design, web development, content marketing, email marketing, AEO, and GEO;
  • manage projects, approvals, reporting, support, and client relationships;
  • issue invoices, confirm separately arranged payments, maintain accounts, and meet tax or record-keeping obligations;
  • send service-related notices and important administrative communications;
  • send marketing communications where permitted by law and consistent with your communication preferences;
  • analyse Website performance and improve our content, services, security, and user experience;
  • detect, prevent, and investigate fraud, misuse, security incidents, or unlawful activity;
  • establish, exercise, or defend legal claims and enforce agreements; and
  • comply with applicable laws, regulations, legal processes, and lawful government requests.

5. Lawful Grounds for Processing

Depending on the circumstances and the law that applies, we process personal information on one or more of the following grounds:

  • you have given valid consent;
  • processing is necessary to respond to your request, take steps before entering into an agreement, or perform an agreement with you;
  • processing is necessary to comply with a legal obligation;
  • processing is necessary for our legitimate business purposes, provided those purposes do not override applicable privacy rights; or
  • another lawful ground or permitted use is available under applicable law.

Where applicable, we handle digital personal data in accordance with the Digital Personal Data Protection Act, 2023 and rules brought into force under it, together with other applicable privacy and data protection laws.

6. Cookies and Similar Technologies

The Website may use cookies, pixels, tags, scripts, local storage, and similar technologies to function properly and understand how visitors use it. Depending on the features and tools enabled on the Website, these technologies may include:

  • Essential cookies: required for security, navigation, forms, and core Website functions;
  • Preference cookies: used to remember selected settings or choices;
  • Analytics and performance cookies: used to measure traffic, page performance, and Website interactions; and
  • Advertising or campaign cookies: used, where enabled and permitted, to measure campaigns or present more relevant advertising.

Where required, non-essential cookies will be used only after you have made a consent choice. You can also manage cookies through your browser settings. Blocking some cookies may affect certain Website functions. Third-party tools may collect information under their own privacy policies.

7. Marketing Communications

We may send relevant updates, service information, or marketing communications when you have requested them, consented to receive them, or when otherwise permitted by applicable law. You can opt out at any time by using the unsubscribe option in the message, replying with an opt-out request, or emailing info@visibilitymasters.com.

Opting out of marketing does not prevent us from sending necessary service, project, billing, security, or legal communications.

8. Payments and Financial Information

Visibility Masters does not accept or process payments through the Website and does not provide an online checkout facility. Prospective clients contact us first to discuss their requirements. If services are agreed, payment is completed separately through a mutually accepted method, such as bank transfer, UPI, an external payment link, or another approved method.

Banks, UPI applications, payment-link providers, and other payment service providers process payment information under their own terms and privacy policies. We may retain invoices, payment confirmations, transaction references, and accounting records, but we do not intentionally collect or store complete payment card details through the Website.

9. How We Share Personal Information

We do not sell or rent personal information. We may share limited personal information only when reasonably necessary with:

  • Service providers: website hosting, cloud storage, email, communications, analytics, security, project management, customer relationship management, advertising, and technical support providers;
  • Professional advisers: accountants, auditors, insurers, consultants, and legal advisers;
  • Project partners and contractors: authorised specialists who help deliver agreed services and are expected to protect the information they receive;
  • Advertising, search, and social platforms: where account access or data sharing is necessary for an authorised client campaign;
  • Authorities or other parties: where disclosure is required by law, legal process, or a valid government request, or is reasonably necessary to protect rights, safety, systems, or property; and
  • Business transaction parties: in connection with a proposed or completed merger, reorganisation, financing, acquisition, or transfer of all or part of our business, subject to appropriate confidentiality protections.

We require service providers and contractors to use personal information only for authorised purposes and to apply appropriate safeguards, subject to applicable contractual and legal requirements.

10. Client Data and Third-Party Personal Information

While providing digital marketing services, we may process personal information supplied or controlled by a client, such as lead data, audience data, customer lists, analytics information, or campaign records. In such cases, the client is generally responsible for determining the purpose and lawful basis for the processing, and Visibility Masters processes the information to provide the agreed services and follow the client’s lawful instructions.

Clients must ensure that they have the necessary rights, notices, permissions, and consents before providing personal information to us. Requests concerning data controlled by a client may need to be directed to that client.

11. International Data Transfers

Some service providers, platforms, or technical systems used by us may store or process information outside your state, province, or country, including outside India. Where applicable law requires it, we use reasonable contractual, organisational, or technical safeguards for such transfers and comply with applicable transfer restrictions.

12. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to:

  • respond to enquiries and maintain appropriate business records;
  • provide services and manage the client relationship;
  • comply with tax, accounting, contractual, and legal obligations;
  • resolve disputes and enforce agreements; and
  • maintain security and prevent fraud or misuse.

Retention periods vary according to the type of information, the nature of the relationship, legal requirements, and the risk associated with continued retention. When information is no longer required, we will take reasonable steps to delete, anonymise, or securely dispose of it, unless continued retention is permitted or required by law.

13. Data Security

We use reasonable administrative, technical, and organisational safeguards designed to protect personal information against unauthorised access, disclosure, alteration, misuse, loss, or destruction. These measures may include access controls, secure hosting, software updates, authentication controls, backups, and restricted access based on business need.

No website, electronic communication, or storage system is completely secure. Therefore, although we take reasonable precautions, we cannot guarantee absolute security. If you believe information shared with us has been compromised, contact us promptly at info@visibilitymasters.com.

14. Your Privacy Rights and Choices

Subject to applicable law and any permitted exceptions, you may have the right to:

  • request information about the personal data we process and how it is used;
  • request access to your personal information;
  • request correction, completion, or updating of inaccurate or incomplete information;
  • request deletion or erasure of information that is no longer required;
  • withdraw consent where processing is based on consent;
  • object to or request restriction of certain processing, where applicable;
  • opt out of direct marketing communications;
  • request a portable copy of certain information, where applicable;
  • raise a grievance or complaint; and
  • nominate another individual to exercise applicable rights in circumstances provided by law.

To exercise a privacy right, email info@visibilitymasters.com with the subject line “Privacy Request.” Please describe your request clearly. We may ask for reasonable information to verify your identity and authority before acting on the request. We will respond within the period required by applicable law.

Withdrawing consent does not affect processing that occurred lawfully before withdrawal and may limit our ability to provide services that require the relevant information.

15. Children’s Privacy

The Website and our services are intended for businesses and adults and are not directed to individuals under 18 years of age. We do not knowingly collect personal information directly from children through the Website. If you believe a child has provided personal information to us without appropriate authorisation, contact us so that we can review and delete it where required.

16. Third-Party Websites and Platforms

The Website may contain links to third-party websites, social media pages, applications, plugins, or services. We do not control and are not responsible for their privacy, security, content, or data-handling practices. Please review the privacy policy of each third party before providing personal information or using its services.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our Website, services, technology, business practices, or legal obligations. The revised version will be posted on this page with a new “Last Updated” date. Where required by law, we will provide additional notice or obtain consent for material changes.

18. Privacy Questions and Grievances

If you have a question, privacy request, concern, or grievance about how we handle personal information, please contact:

Visibility Masters
Ghaziabad, Uttar Pradesh – 201001, India
Email: info@visibilitymasters.com
Website: https://visibilitymasters.com

Please use the subject line “Privacy Request” or “Privacy Grievance” and include enough information for us to understand and respond to your concern. We aim to acknowledge privacy grievances within seven business days and provide a substantive response within 30 days, subject to the complexity of the request and any period prescribed by applicable law.