Pay-Per-Click (PPC)

Where does it come from?

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from “de Finibus Bonorum et Malorum” by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.

Where can I get some?

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.

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What's the difference between SEO, AEO & GEO?

SEO ranks websites in search results. AEO optimizes for featured snippets and voice search answers. GEO ensures your content appears in AI chatbots like ChatGPT and Google Bard. All three are essential for complete digital visibility in 2025.

How does Google SGE impact my website traffic?

Google's AI-generated answers reduce traditional organic clicks by 18-25%. We optimize your content for AI citations, implement advanced schema markup, and create authority-building strategies to maintain visibility and traffic despite SGE changes.

Why do competitors appear in ChatGPT but not me?

AI engines prioritize conversational content, authoritative sources, and third-party mentions. We reformat your content for machine readability, build citations on high-authority platforms, and establish your expertise across channels AI models reference.

What is E-E-A-T and why does it matter now?

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) determines rankings in both Google search and AI citations. Strong E-E-A-T signals improve rankings by 15-40% and increase your chances of being featured in AI-generated answers.

How do zero-click searches affect my SEO strategy?

With 57% searches now zero-click, we focus on brand visibility in featured snippets, target high-intent commercial keywords, optimize conversion rates, and diversify traffic sources beyond Google to maintain and grow your revenue.